Firmus Bell Bay (Long Reach) AI Factory
Announced
Australia · 1 project · Last reported
Summary
George Town Council, as planning authority, approved DA 2026/29 on 25 August 2026 for a data centre (Utilities use) at Lot 1 East Tamar Highway, Long Reach, on the former Bell Bay Pulp Mill platform, for Firmus Technologies. The approved development comprises two data halls, office and workshop buildings, substations, cooling, backup generation and associated works. A third-party appeal was lodged with TASCAT by mid-September, and the permit does not take effect until the appeal is determined. evidence
George Town Council · published 2026-09-24
Location
The interactive map needs JavaScript. Display anchor: -41.15652, 146.92765 (Point locator, WGS 84).
View location: OpenStreetMap · Google Maps · Bing aerial · Copernicus Browser
Project locator; building footprints are not mapped.
Projects (1)
Firmus Bell Bay (Long Reach) AI Factory - DA 2026/29 data centre
Announced last observed as of · Project announcement
The planning report (dated 17 August 2026) describes an application received 22 June 2026 from Pitt & Sherry on behalf of Firmus Technologies for a data centre at Lot 1 East Tamar Highway, Long Reach (CT 152001/1; property IDs 2936339, 2215945 and 2215953; General Industrial zone). The proposal comprises two data hall buildings, a two-storey office, workshop and storage building, electrical substations, cooling equipment, water tanks, backup power generation and associated works, wholly contained within the existing engineered building platform of the former Bell Bay Pulp Mill, on the part of the 590.7 ha title west of the rail corridor between Williams Creek and Dirty Bay. The application drew 349 representations and an e-petition. evidence
George Town Council · published 2026-08-20
Item 13.1 (General Manager report dated 14 September 2026) tables a 200-signature petition against DA 2026/29 (Firmus Technologies data centre at Bell Bay/Long Reach). It states that Council made its decision on the Firmus DA at the 25 August 2026 meeting, that the decision is subject to appeal rights, and that an appeal has been lodged with TASCAT and will be dealt with through the appeal process. evidence
George Town Council · published 2026-09-17
The official cadastral service returns one freehold parcel for volume 152001 folio 1 (CID 1336191, PID 2936339) with property address Lot 1 East Tamar Hwy, Long Reach TAS 7253 and a measured area of 5,907,000 square metres, as a five-part polygon. The selected locator falls inside the largest, westernmost part, between the rail corridor and the Tamar estuary. evidence
State of Tasmania, Department of Natural Resources and Environment (the LIST) · publication date not stated
Official orthophoto mosaic exported for EPSG:3857 extent x 16354409.14-16357069.96, y -5035940.5 to -5033678.8 at 1600 x 1360 pixels (about 1.25 m ground per pixel). It shows the cleared former pulp-mill platform, settling ponds, perimeter tracks and the erosion gully used as registration controls for drawing TP-01. evidence
State of Tasmania, Department of Natural Resources and Environment (the LIST) · publication date not stated
Firmus describes its planned AI Factory at Lot 1 East Tamar Highway, Long Reach, on the former Gunns Pulp Mill site at Bell Bay: two purpose-built AI data hall buildings, an office and a maintenance workshop within the existing cleared industrial platform, with Firmus-owned substations connecting to 220 kV TasNetworks lines through the site and a stated maximum demand of about 288 MW. Energy supply arrangements are still being negotiated. evidence
Firmus Technologies Pty Ltd · publication date not stated
- Companies
- Operator: Firmus Technologies (intended) evidence
Source and location review
- Status source
- George Town Council confirmed minutes, 25 August 2026: DA 2026/29 data centre approved evidence row
George Town Council · published 2026-09-24 · Government record - Locator
- Project locator · Compiled location reference · council_endorsed_development_zone_registered_to_official_orthophoto evidence
- Source checks
Not reviewed against imagery not_
reviewed
No imagery review is recorded for this project. Its status rests only on the dated authoritative source. · no independent imagery verificationStatus age at review: 63 days before the data update on 2026-10-27
Location details
- Coordinates
- -41.15652, 146.92765
- Geometry licence
- all-rights-reserved
- Use scope
- Project locator
- Scope class
- council_endorsed_development_zone_registered_to_official_orthophoto
- Authority
- Compiled location reference
- Source entity
- Campus
- Method
- centroid_of_TP-01_subject_to_development_zone_similarity_registered_to_LIST_orthophoto_export_with_6_visual_controls
- Derivation
- georeferenced_source_map
- Precision scope
- Approximate interior marker for the main Subject to Development Zone shown on council-published DA drawing TP-01, about 15 ha on the former Bell Bay Pulp Mill platform at Lot 1 East Tamar Highway, Long Reach. It is not a building footprint, entrance, surveyed boundary or works extent; two smaller satellite areas to the south-west are excluded from the centroid.
- Horizontal uncertainty
Not reported
Registration residuals measure only the image-to-image fit of a DA plan to an orthophoto of unstated acquisition date; plan accuracy, imagery orthorectification and final building placement have no published error budget. Coordinates are rounded to five decimals.
- Geometry evidence
- 5c223b50
A locator places the site on the map. It is not a building footprint, a construction extent or a surveyed boundary unless the use scope is an official boundary, and even then it is a parcel or permit boundary.
Evidence
Sources are linked, not redistributed; each keeps its own terms. An archived copy is a lookup for the Wayback Machine capture nearest the retrieval date and may be unavailable or differ from what was reviewed. Each hash states what it covers; imported factual records are not publisher-page captures.
| Title | Publisher | Roles | Published | Retrieved | Licence | Attribution | Content hash (SHA-256) |
|---|---|---|---|---|---|---|---|
| Firmus: Bell Bay Industrial Precinct AI Factory Project Archived copy | Firmus Technologies Pty Ltd Company disclosure | Site and project identity | not stated | all-rights-reserved | Firmus Technologies Pty Ltd | 2270503f373174af1e2eb8628b4f8dfc4d6961ab7c7851c76698ffaee8c2873fRetained source material; see source provenance | |
| George Town Council agenda, 22 September 2026: petition against DA 2026/29 and TASCAT appeal status Archived copy | George Town Council Government record | Site and project identity | all-rights-reserved | George Town Council | fa7cb170ab7372b805e656b45b8992af943a907e67c8eb301644b751e820e0e1Retained source material; see source provenance | ||
| George Town Council agenda, 25 August 2026: planning report on DA 2026/29 (Utilities - Data Centre, Long Reach) Archived copy | George Town Council Government record | Site and project identity, Operator claim | all-rights-reserved | George Town Council | 747f40441443c40605d42cc871ff3fdce90c90592c0a3c5d9bdd2e12d2948e09Retained source material; see source provenance | ||
| George Town Council confirmed minutes, 25 August 2026: DA 2026/29 data centre approved Archived copy | George Town Council Government record | Project announcement | all-rights-reserved | George Town Council | 38f7294516569e82664f3d58190f589dd2d4db9810137e359a7400359e505a3bRetained source material; see source provenance | ||
| George Town Council meeting attachments, 25 August 2026, part 1: DA 2026/29 application documents and HDR drawings Archived copy | George Town Council Government record | Geometry | all-rights-reserved | George Town Council | a19cf2b69b405857030978068d04e8e7145edca861a58a5cd128a8094b66864eRetained source material; see source provenance | ||
| LIST Cadastral Parcels: CT 152001/1, Lot 1 East Tamar Highway, Long Reach Archived copy | State of Tasmania, Department of Natural Resources and Environment (the LIST) Government record | Site and project identity | not stated | LIST Web Services Terms and Conditions (State of Tasmania) | the LIST, State of Tasmania | e557dbcb1aad84317a2c76e6e9a34dc59203e89c9281b91c8599c7af5f6967e2Retained source material; see source provenance | |
| LIST Orthophoto basemap export over the former Bell Bay Pulp Mill platform, Long Reach Archived copy | State of Tasmania, Department of Natural Resources and Environment (the LIST) Government record | Site and project identity | not stated | CC BY-NC-ND 3.0 AU (State of Tasmania); used only as a registration reference, not redistributed | the LIST, State of Tasmania | b622874efa79a40717f6d07972a9371246f23a584b2e796ab30a698183eed6e2Retained source material; see source provenance |
Cite this site
Kyars, K. (2026). Firmus Bell Bay (Long Reach) AI Factory [site vcc-site-1074a3cbe86088ab582e]. In Data Center Atlas (2026-10-27) [Data set]. https://kiankyars.github.io/datacenter-atlas/sites/vcc-site-1074a3cbe86088ab582e/
Show on the map explorer JSON for this site GeoJSON for this site Download dataset Report a correction